Organic and Natural have no legal status in skin care and cosmetics. This is because the FDA, which regulates these products, has not followed the USDA's lead (USDA regulates food) in establishing ingredient content limits to qualify for 'organic' labeling.
Unfortunately for you as a consumer, this means that any manufacturer can put any ingredients from any sources in their products and still legally call that product 'natural' or 'organic.' Kabana's founder has too often argued with 'natural'-marketed competitors about their belief that petroleum is a 100% natural ingredient because it comes out of the ground!
In order to be qualified as natural by Kabana, either of the following must be true and easily understood:
The ingredient comes directly from a living organism via a sustainable process
The ingredient is a mineral that is well-known to have beneficial properties for skin, like water and zinc oxide.
Some of the more scrupulous manufacturers have begun applying the USDA guidelines to their products. This is nice if it is possible, but since 'organic' can appear in the label only if 70% of the ingredients are organically grown, most skin care products and cosmetics will never comply.
This is true because most skin care products contain large amounts of ingredients that cannot be grown - such as water or active sunscreen ingredients like zinc oxide.
For example, Green Screen SPF 15 All Natural Sunscreen can never be labeled as organic under the USDA laws because it contains at most 55% ingredients that can be cultivated organically - the rest is water and zinc oxide. Soaps, shampoos, skin creams and lotions that use water as their first ingredient will all have this problem.
The only way for you as a consumer to determine how natural a product actually is (and potentially good for you) is to read the ingredient labels. If it says 'natural' or 'organic' on the front label, BEWARE, this is likely to be meaningless marketing!
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