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The Manufacturer

Like most businesses, manufacturers of drugs have always sought to increase sales of their products. But in this industry, a distinct history of misleading label claims to encourage purchase has always characterized marketing strategies. It is this paradigm that spawned creation of the FDA in 1906, and later the advent of the clinical trial for drugs which, in order to be approved for market by FDA, must provide a statistically significant response compared to placebo in order to earn the priviledge of market entry.

While FDA attempts to compel companies to behave, today’s corporate environment, saturated with malfeasance, demands manufacturers perform to higher standards. It is necessary to continually seek to make organizations better, cleaner, and more conscientious, and assure their operational mantra parallel the functional purpose of their products. This is particularly the case for sunscreen manufacturers who supply a product that is supposed to help protect their customers from harm. Unfortunately, proper behavior has largely been ignored.

KLRC had identified how the sunscreen mass- manufacturers regularly fail to deliver their promise:

1. Follow, instead of drive, regulatory standards when positioned to do so.

2. Failure to follow the spirit of FDA regulation and proactively adopt the new labeling standards.

3. Excessive use of harmful synthetic petrochemical sunscreens to elevate SPF level for marketing purposes makes little sense from a health perspective. For example, tripling SPF from 15 to 45 provides only 4.5% more protection yet demands up to 300% more toxic chemical exposure. These economics simply do not make sense in terms of reducing skin cancer rates, which are not surprisingly increasing.

4. Lack of conscientious marketing: sunscreen manufacturers know that sunscreen is not perfect, but the majority hasn't attempted to enhance consumer understanding that ANY UV exposure is potentially dangerous. Marketing "All Day Protection" or "Waterproof" is simply irresponsible, whether or not regulation allowed it at any point.

These behaviors represent the primary reasons lawyers are being hired now and the fight will proceed in the courts.

Kabana recognized these issues at inception, and Green Screen(tm) is its proposed solution. Our goal is to provide our customers access to as much information about our ingredients as possible. We challenge you to evaluate our products and decide yourself that they are indeed the best on the market. Kabana will always refuse to use deceitful marketing's smoke and mirrors.

Next month - Part 3 - The Consumer - will detail how we've failed ourselves and the ways to proactively protect our skin's health.

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